Zillow has mirrored its Premier Agent Websites, to provide property managers with similar online promotion. The difference between this new rental rollout and the real estate mini sites is that the Property Management Websites are free to all. Perhaps that?s only temporary, however.
If Trulia follows its usual pattern, it will be introducing a similar product very soon.
Here?s the Zillow announcement:
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Customized, Easy-to-Build Websites Now Included in?Zillow?Rentals? Free Suite of Tools and Productivity Solutions
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With 90 percent of home shoppers starting their real estate search online,?it?s essential that all real estate professionals have a Web presence. With this launch,?Zillow?enables property managers and rental agents to create beautifully designed, professional looking websites that allow prospective renters to search their inventory and contact them directly.
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?At?Zillow?we?re focused on giving rental professionals the tools they need to attract and collaborate with prospective tenants,? said David Vivero, vice president of?Zillow?Rentals. ?Giving every property manager a beautiful search engine-optimized website is yet another way?Zillow?Rentals will help rental professionals get more exposure for their listings and fill their vacancies faster and more easily.?
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Zillow?Property Management Websites are designed for rental professionals who do not have their own website, wish to improve their current website or are looking for a free custom Web solution.?Zillow?Property Management Websites can be created quickly without the need for Web expertise. Key features include:
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- Integration with?Zillow?Rentals listings and suite of professional tools: When rental pros update pricing, availability and other attributes of their rental properties within their?Zillow?Rentals account, their branded Rentals Website will automatically reflect those changes.
- A personalized domain name of the rental pro?s choosing.
- A variety of templates, themes and colors.
- Customizable Neighborhood pages that are integrated with?Zillow?s local market data, local school information and Walk Scores.
- Integration with?Zillow?s free customer relationship management platform to track and convert leads and customer contacts coming from the website.
- Search engine optimization.
- ?Rent vs. Buy? and ?How Much is My Rent? calculators.
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Zillow?is in the midst of growing its rental offerings for consumers and professionals. In October 2012, the company launched?Zillow?Rentals, a free marketplace and suite of tools for rental professionals, which includes listing distribution across the?Zillow?Rental Network, the largest rental network on the Web[ii], comprised of millions of shoppers on?Zillow.com and Yahoo!? Homes. In November 2012,?Zillow?acquired HotPads?, an established and significant player in rentals for both consumers and professionals. Nearly 2.8 million unique users visited HotPads in October, primarily to shop for rentals.?Zillow?expects HotPads to join the?Zillow?Rental Network.
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Zillow?already offers Premier Agent Websites for real estate agents, which are free for thousands of?Zillow?Premier Agents or $10 per month.
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To get more information, visit?http://rentalpro.zillow.com/
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About?Zillow, Inc.
Zillow?(NASDAQ: Z) is the leading?real estate?information marketplace, providing vital information about homes, real estate listings and?mortgages?through its website and mobile applications, enabling homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs. Thirty-three million unique users visited?Zillow?s websites and mobile applications in November 2012.?Zillow, Inc. operates?Zillow.com?,?ZillowMortgage Marketplace,?Zillow?Mobile, Postlets?, Diverse Solutions?,?Zillow?Rentals?,?Buyfolio?, Mortech? and HotPads?. The company is headquartered in Seattle.
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Zillow.com,?Zillow, Postlets and Diverse Solutions are registered trademarks of?Zillow, Inc.
Buyfolio, Mortech and HotPads are trademarks of?Zillow, Inc.
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Yahoo! is a registered trademark of Yahoo! Inc.
Source: http://aimgroup.com/2012/12/19/zillow-launches-free-for-now-property-management-websites/
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