Identifying keywords for your website is one of the most important parts of an SEO strategy. It is essential for the success of your website online. Keywords are how prospective customers will find your business when they search for your products or services on search engines.
Keyword research can be challenging. There are many potential keywords that can apply to your business and your products, and making the right decision is not always easy.
Many businesses make the mistake of choosing keywords that seem most logical. In reality however, these may be very different to what customers are searching for. This is why in-depth keyword research and analysis is essential.
Types of Keywords ? Broad Vs Long-Tail
Keywords can be broadly classified into two categories, broad and long-tail. Broad keywords are typically one or two word search terms that are usually the most obvious and have the highest search volumes. Web Design, banking, property, and investment are some examples. Although broad keywords have high search volumes, they are also highly competitive which makes them very difficult to rank for.
Long-tail keywords, on the other hand, are niche terms that typically include two or more words e.g. ?Affordable Web design in London? or ?Black leather school shoes?. Long-tail keywords may have relatively lower search volumes but they are much more targeted and have higher conversion rates. There are also relatively fewer businesses competing for a rank than broad search terms.
The Right Strategy For Your Business
The keywords you choose can have huge implications on your business. It will form the basis for website optimisation and will affect your entire SEO efforts. A wrong strategy can jeopardise your SEO efforts from the start, and can be very difficult to recover from. It is thus very important for businesses to get it right.
It is better for your business to focus on niche, long-tail search terms that are easier to rank for instead of targeting the most obvious broad keywords. ?Targeting long tail keywords can prove extremely successful for your business. They account for up to 60% of a website?s total search traffic.
Guessing keywords is another common mistake that many businesses make. I would highly recommend using Google?s keyword tool to research competition and identify monthly search volumes for desired keywords. It is a free tool that shows how many times a keyword is searched each month on Google and how competitive it is. It also offers suggestions on other related search terms that you can use. This can prove very useful for researching keywords and making the right decision.
Choosing the right keywords is important for any business.? However, it is only one the steps in an effective SEO strategy. Once you have identified the keywords, you will need to create optimised content targeting the keywords you wish to target, and take additional steps to boost your search engine rank including building back-links.
What About You?
What is your keyword strategy for your business? Are you taking advantage of long-tail keywords on your website? We would like to hear from you. Please share your responses by leaving a comment below.
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