MTV parent company, Viacom, settled a lawsuit stemming from the popular show, The Jersey Shore. You may recall that Paul Lis, aka "DJ Paulie," brought a trademark infringement lawsuit in July 2011 against MTV's Jersey Shore star Paul DelVecchio aka "DJ Pauly D." Last year, DelVecchio applied to trademark his DJ name, but his application was rejected because of the likelihood of confusion with Lis' existing trademark. Turns out, Lis filed his trademark application on May 1, 2008 prior to the show's debut on December 3, 2009. Lis claims he has been using the trademark since 1973. No word on the terms of the settlement agreement, but it sounds like Lis wanted a lot. In his initial court documents he said: ?Before the show went on the air, my website was very successful and getting attention from the national advertisers. Now, I?ve pretty much been wiped off the Google map.??
image courtesy of popsugarThis isn't the first legal battle to involve the Jersey Shore stars. Mike "the Situation" Sorrentino sued Amercrombie and Fitch last year claiming that the retailer infringed his trademarks. And while it never made its way to court, Snooki's purse licensee pretty obviously knocked-off an Alexander McQueen design ?earlier this year. There will likely be more legal drama to come before the last episode of this show airs.?