Online reviews are a hot topic in today?s search engine optimization world.? Essentially, what is happening is that people are starting to make more decisions based on the feedback that they read about a company or product, rather than rely on search engine placement to determine whether or not they want to do business with a certain company.? Getting online reviews from your customers is more important than ever, especially when it comes to website promotion and advertising online.
The more feedback that your goods and services has on your website or on review sites, the more customers you are going to see checking out your stuff.? Plain and simple.? Most online shoppers are tiring of reading endless drivel put out by companies about how great their goods and services are, and they want to know that other people have been satisfied and would shop with or do business with a company again.? This type of advertising online is very valuable.
Not only will people see the reviews of others when they are trying to decide which company to work with, they will often be able to make a personal judgment about the integrity of the company, based on how reviews are used.? For instance, some companies will actually take the consumer feedback and incorporate that into product improvements or changes that can make a difference.? When customers see that their feedback matters, they will be much, much more likely to do business with that company again. ?Website promotion becomes simple when you use the information from customers to make changes.
Strategies for Obtaining Online Reviews From Customers
There are some great ways to encourage customers to provide online reviews that you can then use as part of your advertising online.? Customers, in general, like to be asked for their opinion.? So, ask them for their opinion.? You can simply send out a follow up email after they have placed an order with your company, asking for feedback about quality, selection, price, shipping, return policy, etc.? This can be a very effective way to obtain the feedback that you are looking for.? Remember to always get explicit permission from the customer before using their feedback, especially if you intend to use their real name.? Most people are assuming that their feedback will remain anonymous, except for certain situations.
Another great option is to create a survey, perhaps with 4-5 quick questions, that will appear once an order has been completed.? Asking customers about your site, the ease of use, the product selection, why they chose to purchase your goods and services, or other questions can help you get terrific insight into the minds of your customers.? Your future advertising online can be adapted to incorporate the feedback, which will also help to retain current customers very well.? Offering a small incentive for filling out the survey, such as a coupon good for a discount on their next purchase, is excellent website promotion. ?If it seems to complicated to have a survey at the end of the order, you can easily send one via email after they make their purchase.? It is quick and easy to create these surveys now, with the many free software tools available, like Survey Monkey.? Just remember to make it short and sweet, or people will be unlikely to fill it out.
What If You Get Negative Reviews?
Negative reviews have been known to send even the most confident Internet marketing specialist into a tailspin.? However, if you should find that a customer is particularly critical, then take a deep breath before you react.? Remember, first of all, it is not personal.? Second of all, you asked for their opinion, and they are certainly entitled to have a negative opinion.? But, you are also now given an excellent chance at advertising online and using the negative review for website promotion.? Depending on your response (and, yes, you will respond maturely and professionally, regardless of the tone of the customer?s comments), you have the opportunity to truly showcase your commitment to quality.? And, it takes a humble and trustworthy business person to show the negative side of feedback and show how well it is handled and how the dissatisfied customer was eventually turned into a satisfied one.
Online reviews are important, because fewer people are trusting that the highest ranked sites in the search engine placement are the best ones to do business with.? While a good search engine placement is important, you really want to connect with the customers and show them that you have a large list of satisfied customers, and that they should choose to do business with your company.? Encourage feedback from your customers, and use that feedback to your advantage when you are working on website promotion and advertising online.